According to the Datanyze report, which examines the usage of informatics technologies by companies all over the world, the Polish system SALESmanago takes the 12th position among the world’s most relevant Marketing Automation systems. The market leaders in this segment are American companies: Hubspot, Marketo and Infusionsoft.
The world’s Marketing Automation market has a 10 year history and according to the Sirius Decisions company, up to 50% of firms may use automation systems in 2016. SALESmanago reached the top in barely two years. The system is used by over 1000 companies in Poland and abroad. One of the most important clients are firms like Getin Bank, Rainbow Tours, Komputronik and a large amount of small & medium companies. Just in the fourth quarter almost 200 companies such as Nobile Securities, SKOK Chmielewskiego, Matras and Adtaily became clients of SALESmanago.
SALESmanago offers behavioral identification and monitoring tools on the WWW websites, dynamic personalized e-mails, dynamic content on the WWW website, personalized RTB and sales aid via the Call Center.- Thanks to implementing the Marketing Automation system, the marketing department starts to be in possession of very important data about clients and potential clients, and then uses it to create marketing automation processes and get involved with the direct collaboration with the sales department. These are one of the key arguments, which result in a high interest in these types of solutions –says Greg Błażewicz, the head and founder of SALESmanago Marketing Automation. The full report that shows Marketing Automation market shares is available on the Datanyze.com website HERE
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